Great Hotels of the World (http://www.ghotw.com), the global hotel sales and marketing alliance, is to launch a series of community-based and highly targeted niche leisure travel websites as part of their innovative new marketing strategy.
With one website for each of the new leisure niche collections, the sites are part of Great Hotels of the World’s vision of creating a series of ‘content hubs’ and will utilise online and social media communities to drive demand to member hotels. They will provide a place for like-minded travellers to find inspiration for their next trip and to share information with a mix of editorial and community-focused interaction, destination, activity and hotel reviews, photos, videos, maps, articles and special offers.
Formerly concentrating their hotel collections on Golf, Spa and Romantic niches, Great Hotels of the World has extended their leisure travel collections and websites in response to demand from consumers for more experiential and sophisticated travel. The new websites and collections will be known as ‘Pure’.
Carly Gotz, group director, sales and marketing at Great Hotels of the World, comments, “The last decade has seen tremendous change in the way people are booking leisure travel. Our research shows that an increasing number of consumers are planning holidays around specific experiences which in turn influences the way hotels are searched for online. Our new ‘Pure’ websites will appeal to these travellers and make it easier for them to find suitable hotels online. Most social media strategies are single platform, but our websites will integrate the power of all of the most popular social media channels through one ‘Pure’ website for each niche.”
The ‘Pure’ websites will launch at the end this year and the collections include Pure Golf, Pure Spa, Pure Romance, Pure Honeymoon, Pure Heritage, Pure Lakes & Mountains, Pure Gourmet, Pure Art & Design and Pure Weekend.
Great Hotels of the World will be exhibiting at World Travel Market in London. Visit them at stand GV230.
Great Hotels of the World
Great Hotels of the World (http://www.ghotw.com) provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW).
By acknowledging that each hotel’s core business is different, Great Hotels of the World help’s hotels and consumers to “find their niche” by categorising member hotels into niche travel markets. Great Hotels’ dedicated programmes are aimed at the leisure, meetings and incentive and corporate markets, whilst the individual leisure collections reach precise areas of the market in which the hotel specialises in including gourmet, spa, golf, honeymoon and many more.
Membership of Great Hotels of the World is split into three tiers: the Luxury Collection, the Premium Collection and the Classic Collection and is by invitation only. Hotels must meet strict criteria before being accepted into the brand.
Further information on Great Hotels of the World can be found at http://www.ghotw.com