Hectic Lifestyles Ltd

HALT YOUR CHRISTMAS HANGOVER WITH IRELAND’S VERY OWN HANGOVER PREVENTER- LIFELINE HANGOVER DEFENCE

Press Release   •   Oct 27, 2010 12:42 BST

With the Christmas party season drawing ever closer, consumers have an alternative to a seasonal hangover - Ireland’s very own “Lifeline” is now available in the UK, promising consumers a pain and nausea free morning after.


A hangover is caused by a combination of the toxic by-product of alcohol metabolism, congeners (toxins) in alcoholic beverages, dehydration, and Vitamin A, B and C depletion caused by the chemical action of alcohol on your system. This can lead to nausea, fatigue, dizziness and a pounding head, amongst other symptoms.

Lifeline is a natural supplement aimed at preventing the morning blues and associated symptoms before they even happen. Forget hair of the dog, greasy fry ups or other urban myths, Lifeline absorbs those nasty toxins before they have a chance of damaging your body.

 

BOOZY BRITAIN

Hangovers seem to be the price to pay for over indulgence, however recent studies have shown that hangovers are caused by an average of just 3.2 adult drinks. Whilst the sensible amongst us would not drink the night before an important day of work, we are left with the staggering figures that hangovers are at fault for over two billion pounds in lost wages per year. The figures suggest that social lives often take priority over work; however with the prevalence of social networking, corporate events, or even the ‘work hard, play harder’ mentality of inner city offices, it is becoming increasingly hard to say no to the social side of life.

 

NOW THERE IS AN ALTERNATIVE - LIFELINE HANGOVER DEFENCE

Managing Director of Hectic Lifestyles Ltd (UK distributors of Lifeline), Bal Sandher, explains that “Lifeline is aimed towards professionals who find it hard balancing a social life with work. We don’t want to encourage drinking, but we acknowledge there is a huge need for a product of this kind in the UK – After previously working for a company which involved long hours, I found myself shying away from social gatherings or unwinding with a couple of glasses of wine, as the last thing I wanted to do was call in sick for work or spend Sunday in bed before another long week of work. We believe a lot of consumers can relate to this, and the feedback we have received since introducing the product into the UK has been overwhelming”.

Lifeline Hangover defence has been on sale in Ireland for over 7 years, becoming a top 20 selling healthcare product in the process. It is available in large retailers such as Boots on Irish shores, whilst word of mouth has meant interest from off-licence, pub and other retail chains in the UK.

Lifeline is currently available online to UK customers at www.lifeline-hangover.com, alongside hundreds of pharmacies, Off-licences and pubs.

All it takes is two Lifeline capsules within an hour of your first drink to feel better the morning after. It does this by:

  • Absorbing toxins present in alcoholic beverages.
  • Neutralising the Nausea and feeling of acidity.
  • Providing the important B Vitamins which are lost whilst drinking.
  • Detoxifying and cleansing your system

 

KEY INGREDIENTS – THE ONLY “HANGOVER CURE” IS PREVENTION:

Lifeline’s primary ingredient is “Super Activated Charcoal”, which acts like a porous sponge. Activated Charcoal has recently been in the celebrity spotlight with Sarah Harding of Girls Aloud admitting she is a regular user. The secondary ingredient is Aquamin, a blend of soluble calcium carbonate and magnesium carbonate and other sea minerals - Taken together the carbon and the Aquamin serve to absorb most of the toxins associated with alcohol consumption, reducing their effect significantly.  Lifeline also contains B and C vitamins, which support the body in its attempts to combat the effects of alcohol consumption and repair the damage done on the body.

---ENDS---

 

OTHER NOTES AND FACTS FOR EDITOR:

  • Lifeline was used by over 800 celebrities at the ITV Soap Awards
  • Lifeline is available on all Ryanair flights.
  • Lifeline is 100% natural and 100% safe.
  • Lifeline is backed by a 30 day money back guarantee
  • 71% of those who get hangovers are light-moderate social drinkers
  • Lifeline is available in stores as a single dose “Trial pack” (RRP £1.99), and online as a 20 capsule “Multipack” (RRP £12.99)
  • Free samples are available on request