JAMpr Ltd

Holiday-makers and Eurozone Continue to Benefit from British Buck

Press Release   •   Oct 17, 2012 12:19 BST

British spending power in Europe increased by 35%[1] in 2012 according to my Travel Cash prepaid MasterCard® and looks set to remain strong for Brits who want to escape the autumnal weather this half-term.

 

Thanks to the recent strength of the Pound against the Euro, there is a new purchasing power in town – the British Buck – aiding not only holiday-makers themselves, but also the flailing Eurozone countries they’re visiting.

 

Findings by my Travel Cash showed that British travellers had over £350,000 more to exchange this summer, resulting in a 15% increase on last year’s holiday budget.

 

Buoyed on by the excellent rates, holiday-makers spent 35% more in the Eurozone this summer than the same time last year, injecting much needed funds into the countries’ economies. 50% of transactions were made in restaurants and independent shops, greatly aiding local retailers and business owners.

 

While rates are admittedly not at the three-year high they were earlier in the year, holiday-makers heading abroad this half-term are still set to benefit, with £500 buying them €608 this week, compared to €547 in 2011[2].

 

Myles Stephenson, founder and managing director of my Travel Cash commented on the findings: “It was widely reported in the lead up to summer that Sterling’s strength against the Euro would be good news for the British public but the proof is definitely in the pudding now we take a retrospective look back at the summer’s transactions and spends compared to that of last year. What was less reported on but is still a valid point, is the contribution our holiday spends make to the economies of the countries we visited, especially those who have been struggling for example Spain and Greece.

 

“British purchasing power abroad is set to continue well into the winter months, as our gloomy weather encourages more trips to warmer climates. The current rates compared to last year’s are still extremely favourable meaning holiday-makers are getting more for their money and if the summer is anything to go by, are ready to spend!”

 

my Travel Cash offers prepaid currency cards in Euro, US Dollar or Multi-Currency denominations.  Visit www.mytravelcash.com for information about terms, fees or to order a card by completing the short form. An Express Delivery option is available allowing cards to be delivered in just 1-3 working days. 

 

There are no ATM withdrawal fees on the cards*, and users also benefit from 1% cashback on all purchases.

 

 

ENDS

 

For further editorial information or to request hi-res images and samples, please contact Dawn Hesketh / Martha O’Dell @ JAMpr Ltd:

Tel: 0161 850 0565

E: dawn@jampr.co.uk / martha@jampr.co.uk

 

Notes to editors

 

my Travel Cash prepaid currency cards offer competitive exchange rates. The commission-free cards benefit from Chip & PIN protection and no link to your bank account.

 

The Express Delivery option allows cards to be delivered in just 1-3 working days and is free for orders £700 or over.  Visit www.mytravelcash.com for information about terms, fees or to order a card by completing the quick order process.  The commission-free cards can be used at over 35 million merchants and any of the 1.9 million ATMs worldwide that display the MasterCard Acceptance Mark. my Travel Cash also offers a currency home delivery service.

 

MasterCard is a registered trademark of MasterCard International Incorporated. The my Travel Cash prepaid MasterCard is issued by Newcastle Building Society (“NBS”) pursuant to license by MasterCard International Inc. NBS is authorised & regulated by the Financial Services Authority as an issuer of e-money (registration no 156058).

 

* Some ATM providers may apply additional surcharges. The Multi-Currency Card incurs a 2.99% transaction fee.

[1] Based on my Travel Cashspends from 01-06-12 to 31-08-12 compared to same time in 2011

[2] Taken from mytravelcash.co.uk 01.10.12. These rates may not be applicable at time of print.