Household textiles market experiencing optimistic long term prospects

Press release   •   Dec 19, 2012 14:17 GMT

The household textiles market was worth well over £1 billion at manufacturers prices in 2011, having experienced 5% growth from the market low in 2009.

The household textiles market is a well-established and mature industry consisting of a wide range of products, most of which have high levels of household penetration.

Market conditions over the past two years have been tough, reflecting the difficulties in the housing market and pressures on consumer spending as a result of the downturn.

Household textiles cover a range of products for the home such as dishcloths, quilts, bed linens and table linens. Carpets, pillows, cushions and blinds are classed as soft furnishings. Heavier materials like canvas are used to make tents, flags, car covers, blinds and machine covers, which are also considered household textiles.

The market is fuelled by residential construction and a trend towards home decoration that sees consumers get increasingly involved in changing their homes to suit their tastes. Demand is not exclusively from private consumers but also other establishments, such as hotels and hospitals.

Soft furnishings make up the industry's largest product segment due to this segment being less affected by the large increases in industry imports, a trend that is forecast to continue.

Due to the bulkier nature of several of this segment's products, such as pillows, cushions, and blinds, and the higher transportation costs associated with shipping these goods, a larger proportion of the industry's revenue is now accounted for by this product segment.

Short-term prospects for the household textiles market look difficult, but longer term prospects are slightly more optimistic although, given the maturity of the market, further growth is likely to be fairly constrained.

For more information on the household textiles market, see the latest research: Household Textiles Market

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