Vision Express

How glasses help Brits take style seriously

Press release   •   Apr 19, 2016 13:42 BST

New research commissioned by Vision Express shows that when it comes to being taken seriously, our glasses put us in the frame with over 60% (1) of Brits saying we’d wear glasses for an important work meeting and over half for a job interview (2).

Interestingly, although we’re happy to be ourselves in frames on a romantic break (49%) (3) and when on a date (39%) (4), it’s a different matter when it comes to our online persona. More than a third of the 2,000 UK adults polled by OnePoll for Vision Express admitted to slipping off their glasses for a social media photo (5), proving we really are a ‘selfie-obsessed’ nation. The same applies behind closed doors with three out of four Brits taking their glasses off in the bedroom (6).

With glasses largely associated with the office (64%) (7) it’s little wonder that 43% (8) of Britons find buying glasses too expensive with more than a third admitting they find choosing the perfect pair stressful (9). Vision Express is rolling out a new ‘Exclusive Brands’ collection this spring, which promises to help Britons take style seriously with a high quality, value for money alternative to designer glasses, with frame prices starting at £39.

It is also hosting a ‘Vision Boutique’ at its flagship Oxford Street East store during launch week (w/c 18th April) so glasses wearers can preview the new range, assisted by ‘Exclusive Brand Ambassadors’ to ensure a stress-free experience due to their broad knowledge and expertise when it comes to choosing glasses.

With nearly a third saying they always get opinions from other people when buying glasses (10), the ‘Vision Boutique’ will also feature a photo booth, which will contain a range of backdrops from romantic dinners to red carpets and tourist destinations, so customers can share photos of their short-listed frames with friends and family before taking the plunge.

Says Jonathan Lawson, CEO, Vision Express, ‘The eye health of our customers is our absolute priority and with more than a third of people putting off getting new glasses (11), it’s even more important for us to show people that buying frames which suit them can be a fun, cost effective and a stress free experience. We are confident that our expert team and the new Exclusive Brands range offers will give customers the choice and confidence they’ve lacked so far when it comes to wearing their glasses in social situations.’

Notes to editors

  1. (60.40%)
  2. (55.40%)
  3. (49.45%)
  4. (38.90%)
  5. (34.95%)
  6. (74.85%)
  7. (64.00%)
  8. (42.95%)
  9. (35.75%)
  10. (27.60%)
  11. (33.35%)

About Vision Express

Vision Express is the third largest optical retailer in the UK and part of GrandVision,the global leader in optical retail operating across 43 countries, spanning over 5,800 stores and online.

With more than 390 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

Vision Express is considered one of the leading and most trusted opticians in the UK and Ireland, with its European offering supported through sister eye care brands Grand Optical, Solaris and Generale D'Optique.

With around 4,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Alzheimer’s Research UK
  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital.