With social commerce becoming one of the hottest topics of the year Buxter by ClickandBuy today released a merchant-targeted whitepaper about their In-Facebook-Payment solution called "Buxter". The whitepaper provides valuable insights into the advantages of one click In-Facebook-Payments compared to traditional methods like Paypal or Alertpay.
"How can I increase my conversion rate?" This is the most pressing challenge most online merchants are permanently facing. They have to work hard in order to reduce their shopping cart abandonment rates, especially by constantly tweaking and streamlining their payment processes.
For those merchants who do business on Facebook or plan to do so there is now a new streamlining approach available: the 'Buxter Wallet', a Facebook application created by the well-known internet payment service ClickandBuy. Not only does this solution enable any Facebook app to offer a checkout fastlane through a highly streamlined "2-Click-Buy" option, but also does it minimize the bounce rate of the payment process.
How does this work? We all know the regular payment process: clicking a 'Buy Now' button, being redirected to an external payment processor like PayPal, entering payment information and finally returning to the merchant website.
*** Don't leave Facebook! ***
While this procedure is suffered on but widely accepted by users of standard websites and online shops, this is not true within the Facebook community. Facebook users do NOT want to leave the Facebook ecosystem when paying for an item or virtual good, e.g. in a Facebook game app or on a Facebook shop page. They want to remain within their trusted Facebook environment. Also the purchase has to be fast, since mostly it is aiding what the user does in Facebook in exactly this moment, e.g. buing a stronger weapon in a fight or buying an instant virtual present.
*** Pay inside of Facebook ***
With Buxter any Facebook merchant can easily meet exactly users' wishes. When paying with Buxter the customer stays in Facebook, confirming the payment via a standard Facebook confirmation dialog box via a single click and an optional password. This streamlined payment process branded by the Buxter Team as 'In-Facebook payment' totally eliminates the media disruptions of the classic payment process, ultimately increasing conversion rates for the merchant.
*** Buxter is the solution ***
"With Buxter we offer a great In-Facebook Payment Solution for any merchant who is selling on Facebook or plans to do so. If the merchant is interested in increased conversions and lower fees than Facebook Credits we are definitely the one to check out", says Christian von Hammel-Bonten, SVP and Head of Product Management at ClickandBuy.
*** Download the Whitepaper ***
Today the Buxter team has released the Buxter Whitepaper, subtitled "How To Increase Your Facebook App ROI With Buxter". This whitepaper offers valuable insight into the business challenges for Facebook apps and how they can be mastered by using the Buxter solution.
The Buxter whitepaper can be downloaded free of charge at:
*** About ClickandBuy ***
ClickandBuy is one of the leading payment services in the internet. Certified by McAfee and tested by Germanys Technical Inspection and Testing Association (TV), this online payment system is used for internet purchases by over 13 million people. Having doubled its turnover generated by traders and end customers to 922 million (TTV) in 2008, the ClickandBuy Group first crossed the billion euro threshold in 2009.
Over 16.000 online traders use ClickandBuys e payment system for their e commerce, retail, online entertainment, and paid content & services billing, including Deutsche Telekom, Scout24 Group, Apple iTunes, Napster, Orange, msn, AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, McAfee, Panda, RTL, Playboy, Financial Times Deutschland, Foto.com, Deutsche Boerse Group, KPMG, Yamaha, Digital River, Redcoon, bonprix (Otto Group).
Founded in 1999, ClickandBuy represents over 10 years of experience and expertise in the e-payment market. The online payment system is operated by ClickandBuy International Ltd. in London. Since the merger on 1 April 2010 the ClickandBuy Group has been a wholly-owned subsidiary of the Deutsche Telekom AG. As an e-money institution licensed by the UKs Financial Services Authority (FSA), ClickandBuys complete service includes 120 currencies and offers 50 national and international modes of payment throughout 31 countries.
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