Vodafone Plc

HTC and Vodafone Unleash the HTC 7 Trophy – A New Level of Mobile Entertainment through Windows Phone 7

Press Release   •   Oct 11, 2010 16:00 BST

London, UK – HTC Corporation, a global designer of smartphones, and Vodafone, one of the world’s largest mobile communications companies, today announced an agreement to bring the new HTC 7 Trophy, a new Windows Phone 7 smartphone, exclusively to Vodafone customers in selected markets across the world from October 2010. The HTC 7 Trophy has been designed as the ultimate mobile entertainment device, taking full advantage of the Zune and Xbox LIVE integration of Windows Phone 7.

Featuring an easy-to-navigate, customisable, live ‘Tile and Hub’ user interface that updates dynamically, Vodafone customers will be able to get the information that is most important to them, including, for example, their latest messages, social network updates and weather and stock information. Alongside easy access to Vodafone’s personalisable ‘My Web’ portal, customers can also download exclusive HTC applications from the Marketplace via the HTC Hub.

The ideal handset for keeping in touch with friends and making the most of every free second, the HTC 7 Trophy features enhanced support for gaming and entertainment. For those who want to capture the moment, the five megapixel camera with autofocus and LED flash makes it easy to take high quality images and high-definition, 720p video, while the photo enhancer application, available from the HTC Hub, allows people to be more creative with their photos.

HTC 7 Trophy customers can take their favourite content with them, wherever they may be, thanks to the Zune media system, which allows music, movies or even Xbox LIVE content to be downloaded straight to the handset’s 8GB of in-built memory, or synchronized from a PC. Featuring Dolby Mobile and SRS WOW HD™ virtual surround sound, music and video content played through the integrated multimedia player can be enjoyed at a far more immersive level than was previously possible.

The HTC 7 Trophy unlocks a whole new world of Xbox LIVE gaming, bringing companion titles from favourite Xbox franchises and some of the world’s leading games developers to Vodafone customers. Thanks to the 1GHz Snapdragon processor, fast action gameplay is responsive and exciting. Gamers can test the games for free before choosing to purchase, create their own avatar and play phone-to-phone or phone-to-PC for an added multi-player experience. With the ability to upload scores to online leaderboards or share them with friends, the HTC 7 Trophy makes the concept of mobile community gaming a reality for Vodafone customers.

“Windows Phone 7 sets a new benchmark for mobile entertainment thanks to its integration of both the Zune and Xbox LIVE platforms,” said Florian Seiche, president, HTC EMEA. “HTC 7 Trophy has been developed specifically to offer a fantastic gaming and multimedia experience, on top of all the social networking and standard functionality you’d expect from a smartphone. We are excited to offer Vodafone customers in these markets a device which is helping to set a new standard for mobile entertainment and communication.” 

Patrick Chomet, Group Director of Terminals for Vodafone said, “I’m very pleased that we have again partnered with HTC to bring Vodafone customers another exclusive, cutting-edge smartphone – the HTC 7 Trophy with its Windows Phone 7 platform is bringing something new to the already rich smartphone choice available to Vodafone customers to use on our fast, reliable networks around the world.”

Availability

The HTC 7 Trophy will be available exclusively through Vodafone in Australia, Germany, Spain and the United Kingdom from October 2010. It will subsequently be made available in further markets around the world, and details will be announced in due course.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

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About Vodafone
Vodafone is one of the world's largest mobile communications companies by revenue with approximately 347 million proportionate customers as at 30 June 2010. Vodafone currently has equity interests in over 30 countries across five continents and over 40 partner networks worldwide. For more information, please visitwww.vodafone.com.

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