The number of outlets in the India apparel retailers market in 2012 witnessed growth of 11% to reach 674,000. Exclusive apparel outlets grew in number in urban areas as the higher disposable income consumers shifted their preference to branded apparel and footwear. Companies benefitted from this shift in consumerism and a few of them such as Bata and Aditya Birla Nuvo aggressively increased their number of outlets to increase their distribution network and increase their regional reach.
Sales of children?s apparel witnessed healthy growth in 2012. This was driven by the increased sales for babies and toddlers. The growth of children?s wear was also driven by the Indian Kid?s Fashion Week held in Mumbai which saw a strong and popular line of designers showcasing their children?s wear line. This changed the status of apparel for children aged 2-14 years from being a niche market.
Raymond and Bata became the leading apparel retailer in terms of sales. Raymond continued to be one of the most reputed domestic brands for menswear in India; this combined with the increasing sales of men?s apparel resulted in Raymond capturing 1% value share. Bata aggressively marketed and increased its number of outlets thereby reaching a larger consumer base.
For more information on the India apparel retailers market, please click here: India apparel retailers market
Companiesandmarkets.com issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.