India apparel retailers market: Rs2.5 trillion industry in 2012

Press Release   •   Jul 18, 2013 14:15 BST

The number of outlets in the India apparel retailers market in 2012 witnessed growth of 11% to reach 674,000. Exclusive apparel outlets grew in number in urban areas as the higher disposable income consumers shifted their preference to branded apparel and footwear. Companies benefitted from this shift in consumerism and a few of them such as Bata and Aditya Birla Nuvo aggressively increased their number of outlets to increase their distribution network and increase their regional reach.

Sales of children?s apparel witnessed healthy growth in 2012. This was driven by the increased sales for babies and toddlers. The growth of children?s wear was also driven by the Indian Kid?s Fashion Week held in Mumbai which saw a strong and popular line of designers showcasing their children?s wear line. This changed the status of apparel for children aged 2-14 years from being a niche market.

Raymond and Bata became the leading apparel retailer in terms of sales. Raymond continued to be one of the most reputed domestic brands for menswear in India; this combined with the increasing sales of men?s apparel resulted in Raymond capturing 1% value share. Bata aggressively marketed and increased its number of outlets thereby reaching a larger consumer base.

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