India direct selling market: Amway and Eureka Forbes the key players

Press Release   •   Jul 18, 2013 14:14 BST

In 2012, Amway and Eureka Forbes maintained their leading positions in the India direct selling market. Companies selling these product types such as Herbalife, Avon, Amway, Tupperware and more are leading international players and established themselves with their high product and service quality. These companies have successfully earned the trust and faith of consumers as reputed direct selling companies.

In 2012, direct selling witnessed current value growth of 25%. The growth rate higher than the current value CAGR of the review period at 19%. The growth was attributed increased use of direct selling for consumer health, food and drink and beauty and personal care shopping via the channel.

Awareness of health and appearance will continue to drive sales in direct selling in 2012. Consumer healthcare and beauty and personal care will grow at a CAGR of 14% and 11% respectively. The growth will be driven by changing lifestyles where consumers will prefer buying products such as medicines and cosmetics via direct selling as they are priced same as products in store-based retailing and provide the comfort of shopping at home, thereby saving time. The main driver will be the demand from the tier 2 and tier 3 cities where a large number of products both in consumer healthcare and beauty and personal care may not be available in store-based retailing and hence direct selling will become increasing useful to buy products and brands otherwise not available.

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