The number of outlets in the India electronics retailers market increased by 8% in 2012. This growth was driven by the increased number of outlets by LG Shoppe, iStore and Next Retail. These multi-brand retailers increased their number of outlets regionally in order to reach a larger consumer base.
The competitive environment of electronics and appliance specialists in 2012 was intense with pricing of products such as smartphones, tablets, cameras, camcorders and e-readers being maintained at similar levels by all the leading companies in order to maintain their market share. The profit margin in electronics items was low compared to apparel and footwear as a result of which maintaining the volume was extremely important in 2012.
Reliance Digital by RIL Group witnessed the biggest increase in value share in 2012. The company underwent an extensive expansion plan in 2012 and opened a large number of new Reliance Digital outlets to reach 75. This resulted in the company witnessing exponential value growth and presence among electronics and appliance specialists.
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