Future Value Retail Ltd (FVRL) and Reliance Retail Ltd maintained their positions as the leading companies in the India grocery retailing market in 2012. FVRL's brand Big Bazaar was the leading brand in grocery retailers. Big Bazaar was among the first brands to enter Indian organised retail chain. Due to its first mover advantage the brand successfully established itself as a trusted and moderately priced retailer. Reliance Retail maintained its leading position due to the low prices of all it grocery items.
Westernisation in eating habits was among the primary parameters which drove the sales of grocery items in 2012. 51% approval in multi-branding FDI allowed modern grocery retailers in 2012 to stock a wide range of products which were not easily available in India. The availability of foreign products such as dressings, bread spreads, low fat and fat free snacks, ketchups, breads and more successfully attracted a huge urban consumer base. Since the majority of the consumer base was young people in urban areas they were more open to experimenting with these new products and this is likely to continue in the future.
Hypermarkets witnessed the fastest growth at 20% in terms of value sales. Hypermarkets offered consumers the opportunity to buy both grocery and non-grocery items under the same roof with a large number of options in terms of pricing, brands and products, which was well appreciated by consumers. Also the large amount of promotional offers available on every products helped in luring consumers to hypermarkets in 2012.
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