India water purifier market: 24% CAGR expected between 2013-2018

Press Release   •   Jul 16, 2013 11:50 BST

The India water purifier market is expected to grow at the CAGR of 24% till 2018. High metal content in water sources in areas such as West Bengal, Bihar, Rajasthan and Orissa, Tamil Nadu, Andhra Pradesh are contributing to the water purifier demand in Tier II and Tier III cities. Till recently, rural Indian markets were not exposed to water purifiers as a result of economic factors and poor sales and distribution networks in these areas. However, companies with innovative products are now targeting this segment and the rural Indian markets now indicates high growth potential, particularly for offline water purifiers.

During the past decade, the Indian population has witnessed considerable improvement in accessing drinking water. However, the poor quality of the water supplied by the civic authorities still remains a challenge. Diarrhoea, a disease resulting from consumption of contaminated water accounts for 13% of overall deaths in children younger than 5 years of age. Poor water quality and complications associated with it are contributing to the increasing demand for water purifiers in Indian market. Water purifier in India is no longer a consumer electronic good limited to affluent households as it is available at low prices and has started to penetrate in lower income and rural households.

For more information on the India water purifier market, see the latest research: India Water Purifier Market Research

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