Indonesia home insecticides market: 6% growth registered in 2012

Press Release   •   Jul 18, 2013 14:37 BST

Johnson Home Hygiene Products continued to lead the Indonesia insecticides market in 2012. The company markets Baygon which leads in electric insecticides, insecticide coils and spray/aerosol insecticides. Due to its long history in Indonesia, consumer trust and loyalty in the Baygon brand are very high.

Insecticide coils remain popular amongst middle- and lower-income consumers due to relatively low unit prices and long-lasting protection against mosquitoes. Despite a higher average disposable income in Indonesia, some lower-income consumers continued to lack the necessary skills to improve their living standards. Middle- and higher-income consumers, on the other hand, are slowly switching from the spray/aerosol and coil formats to electric insecticides.

Due to the tropical climate in Indonesia, insecticides remain a necessity item as households try to repel insects such as mosquitoes. The demand for insecticides is expected to remain constant in the forecast period. However, the growing popularity of more expensive types of insecticides such as spray and electrics, compared to the declining share of cheaper insecticide coils, which on the whole will push up average prices of home insecticides and increase overall value growth of insecticides.

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