London—July 26, 2012 — Intela, a data-driven global performance marketing company, is supporting its aggressive expansion plans with the recruitment of four senior managers: Mark Remington as Chief Information Officer, Barney Willis as European Commercial Director, Filippo Gallignani as Director of Online Properties and Innovation, and Guénolé Le Gall as Head of Mobile and French Country Manager.
Currently with approximately 100 staff spread between its headquarters in London and three regional offices worldwide, Intela is continuing to pursue its international growth strategy. The company works with a range of FTSE 250 and Fortune 500 blue chip online advertisers, including niche partners. Intela is specialized in helping advertisers connect with their most valuable target audience across online media channels through a suite of performance-based marketing solutions. These include e-mail, an international proprietary affiliate network, Intela owned and operated websites, and mobile.
To deliver its ambitious plans, Intela has been searching for industry experts and innovative thinkers to fill several key senior positions.
Mark Remington, Chief Information Officer
Mark is responsible for the development and delivery of the global IT strategy for Intela. He will be driving the implementation of new technologies that are fit for the future challenges of the digital marketing industry. Prior to joining Intela, Mark was CTO of Ritz Interactive, a leading e-commerce network of twelve high-volume retail sites, including ritzcamera.com, boatersworld.com and flipflopshops.com, with revenues exceeding $100M. Mark brings more than 20 years of progressively responsible IT and CTO experience with Internet/e-commerce retailers, managing all software engineering, QA database and operational teams.
In announcing the appointment, Jim Mansfield, Intela CEO, said, “I am delighted that Mark will be taking the role of CIO. Our rapid development over the past few years has created the need for expanded technology leadership. A highly experienced industry expert, Mark has an exceptional track record of delivering success in IT management combined with the business acumen needed to take Intela’s business to the next level.”
Barney Willis, European Commercial Director
With nearly 13 years of experience in the online media industry, Barney brings a broad and deep expertise, not only in e-mail marketing, but also in operations and financial management. Most recently, Barney served as Director Media UK at eCircle. As part of the Executive Committee at Intela, he oversees all European sales and operations activity as well as international development, with a particular focus on expanding business in Europe. Through strategic realignment of the Intela services, he is looking to build sustainable company structures to
prepare Intela for further expansion and successful business development in an ever-evolving industry.
“I am extremely pleased to welcome Barney to Intela. Thanks to his significant industry expertise and contacts, he will be able to drive our revenues across online European channels and help boost Intela’s portfolio of international clients,” stated Jim Mansfield.
Filippo Gallignani, Director, Online Properties and Innovation
With a sharp focus on enhancing the customer experience, Filippo is dedicated to the technological development of Intela’s custom owned and operated websites across search, social, video and mobile. He will prepare the company for growing trends in the performance marketing space and implement creative ways to drive users’ acquisition, retention and monetization. Filippo spent the past six years at Research Now, a global online market research and panels specialist, as Director Online Marketing. At Research Now, he led a global online marketing team focused on advertising campaigns across all online channels, ad operation optimization and web analytics.
“Filippo will be the unrelenting force behind new technological innovations in mobile and social monetization of the Intela sites. He will add incredible value to the company’s development,” Jim Mansfield commented on Filippo’s appointment.
Guénolé Le Gall, Head of Mobile and Country Manager France
Mobile is the fastest accelerating category in the performance marketing sector, and Intela is embracing this trend with the appointment of Guénolé Le Gall as Head of Mobile. A talent recruited from Wister, a leading European Mobile Company, Guénolé will develop and execute Intela’s mobile strategy, building the mobile offer through the acquisition of new mobile advertisers, affiliates and agencies.
With France as one of Intela’s key markets, Guénolé’s second mission is to lead the country’s business development and acquire major accounts across e-mail, data, mobile and affiliate distribution platforms throughout Northern Europe.
In announcing Guénolé’s appointment, Jim Mansfield commented, “I am delighted to welcome Guénolé to Intela and look forward to benefiting from his insight as we manage our growth in the French market, and in Mobile through the introduction of this new senior position in the company.”
Intela is a global provider of database marketing solutions, offering proprietary web and mobile marketing platforms for brand advertisers, advertising agencies, direct marketers and publishing partners.
We are a unique and innovative company with integrated services provided across industry verticals and geographies, delivering qualified leads through a suite of performance-based marketing solutions to small and medium sized businesses as well as Fortune 500 companies. We offer data acquisition utilising Intela’s 23 international websites, high performance e-mail campaigns offered on a CPM, CPC or CPA basis and our publisher network which offers unrivalled scale with more than 10,000 publishing partners worldwide.