The interactive kiosk market has been forecast to increase at a compound annual growth rate (CAGR) of 14.81% through 2016, driven by the increase in the adoption of the interactive kiosk, and the use of tablets as a medium of interaction.
As companies in a range of industries seek to reduce costs, increase revenue opportunities, and improve customer service, they are increasingly turning to interactive kiosks as an additional channel to enable their customers with self-service options.
The self-service technology trend has been occurring for several years, with consumers increasingly seeking greater convenience in the channel that they choose to utilise.
Kiosks are not a new channel by any means, but consumers worldwide have grown more accustomed to using them for everything from self-checkout in the supermarket to checking in for a flight at an airport
An interactive kiosk is a computer terminal featuring specialised hardware and software designed within a public exhibit that provides access to information and applications for communication, commerce, entertainment, and education.
Early interactive kiosks sometimes resembled telephone booths, but can also be used while sitting on a bench or chair. Interactive kiosks are typically placed in high foot traffic settings such as hotel lobbies or airports.
In recent years, larger interactive kiosk machines are fast being replaced by sleek and handy tablet computers. Over the next three years, there is expected to be a major shift in the use of tablets as a medium of interaction. The use of tablets will help reduce the cost involved and portability issues related to interactive kiosks.
Interactive kiosks have already been in use by various hotels and restaurants where customers can check-in, place orders, and provide feedback. This will considerably reduce the adoption of interactive kiosks by various industries. Moreover, customised software can be used in tablets for use by the end-users.
One of the main challenges facing the market is the rapid increase in technological advancements. With rapidly evolving technology, interactive kiosk manufacturers are facing a challenge to constantly update themselves with new technologies, since the latest technology gets outdated every six months.
Key players currently dominating the interactive kiosk market include Diebold Inc., International Business Machine Corp., KIOSK Information Systems Inc., and NCR Corp.
For more information on the interactive kiosk market, see the latest research: Interactive Kiosk Market
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