International chains such as McDonalds and Burger King dominate the German foodservice market

Press release   •   Apr 09, 2013 09:18 BST

The German foodservice industry was estimated to have hit a market value of approximately EUR 83.48 billion in 2011, increasing by 3.8%, making it one of the largest foodservice markets in Europe.

The sector is large, fragmented, and highly competitive. Foodservice sales continue to be led primarily by independent full service restaurants, while international chains have a very strong position in the fast food segment.

The German foodservice market was adversely affected by the recession in the German economy and a declining population in the country in 2009.

Nonetheless, the market is expected to recover between 2012 and 2016, reflecting the growing number of households in the country, the rise in the number of women in the workplace, a shift towards fast food from formal meal occasions and the development of healthier and more nutritious eating habits.

The industry can be divided into the commercial and institutional food service markets. The German commercial food service market includes hotels, restaurants, fast food and take-away outlets, bars, cafeterias, coffee shops, and similar channels. The institutional food service market is comprised of hospitals, universities, nursing homes, and cafeterias.

Full-service restaurants is still the most significant sector within consumer foodservice with value sales 54% higher than fast food, the next most significant category.

Compared with other countries, chains still have a low presence in Germany but they are becoming more popular. International chains have a very strong position within the fast food segment, including McDonalds, Burger King, LSG, Tank & Rast, and Nordsee.

Over 2011-2016, the German foodservice market has been forecast to increase at a compound annual growth rate (CAGR) of 2.78%, driven by the emphasis towards healthy and nutritious food, which will continue to be a key trend, with the growing awareness for nutritious food and an increase in the aging population supporting demand for health-conscious, functional and organic food products in the country.

For more information on the German foodservice market, see the latest research: German Foodservice Market

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