Over the years, the intraoperative imaging systems market has witnessed various advancements in products and their approvals to meet the needs of clinicians and researchers worldwide. These advancements have led to the improved efficiency of various existing imaging systems as well as the introduction of new ones. The global intraoperative imaging systems market size is estimated at $2.1billion in 2014. In 2014, the North American region held the largest share of around 70% of the global intraoperative imaging systems market. In 2014, the European intraoperative imaging market held the second-largest share of around 25% in the global intraoperative imaging systems market, where the intraoperative CT segment held the largest share of this regional market. This trend is expected to continue during the forecast period as well.
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The global intraoperative imaging systems market has witnessed high competitive intensity in recent years. Medtronic Plc. held the largest share of the market, accounting for more than one-fourth of the revenue in 2013.Other players include Siemens AG (U.S.), NeuroLogica Corporation (U.S.), Brainlab AG(Germany), IMRIS Inc. (Canada), Phillips Healthcare (Netherlands), and others.The players in this market have implemented various strategies to expand their global footprint and increase their market share. The key strategies followed by most of the companies in the intraoperative imaging devices market include agreements, partnerships, strategic alliances, collaborations, corporate alliances/contracts,and expansions.
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This is majorly attributed to increasing investment in healthcare IT and rising awareness especially in countries such as China and Japan from this region. Materialise NV (Belgium), Merge Healthcare Inc. (U.S.), Brainlab AG (Germany), CureMD (U.S.), Medstrat, Inc. (U.S.), HealthFusion Inc. (U.S.), McKesson Corporation (U.S.), and Greenway Health (U.S.) are some of the prominent players in this market. Acquisitions and new product launches are some of the major strategies adopted by these players to maintain their market share and growth in this market.
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