The iPhone sales in Europe is said to be the heart of Apple’s slip. Tim Cook said “The geography that did not perform well was Europe. Europe was essentially flat, slightly positive year-on-year and that really hampered our total result.” But it is a different ball game when it comes to iPhone sales in the US. This is because they were up by 50% and in Japan it was up by 45% as opposed to the same time last year.
Cook also said that Gross revenues across Europe were lower than expected, though the Brits kept buying them. Cook Said: “We see a difference between the countries. The UK was relatively solid at 30% growth, but France, and Greece and Italy were particularly poor, and Germany was also similarly a single-digit positive growth for the quarter. Eastern Europe was strong, materially stronger than Western Europe, but obviously the Western European countries drive the preponderance of the revenue in that segment. So, we’re certainly seeing a slowdown.”
The speculation about devices also suppressed the demand for iPhones (i.e. iPhone 4S and older iPhones), this is according to both Tim Cook and CFO Oppenheimer. Oppenheimer said: “Our weekly iPhone sales continue to be impacted by rumors and speculations regarding new products.” This is after being pushed to explain the 25% drop in sales for the product from 35.1 million in quarter2 to 26 million this quarter. He also said that the transition to the next raft of products was driving most of the decline. He is pertaining to anticipated launch of the iPhone 5 in September.