The Internet Protocol television (IPTV) market has been forecast to increase at a compound annual growth rate (CAGR) of 19.41% through 2016, driven by the increase in IPTV adoption through the APAC region and the increasing demand for IPTV-based converged services.
Europe and Asia are the leading territories in terms of the over-all number of subscribers. But in terms of service revenues, Europe and North America generate a larger share of global revenue, due to very low average revenue per user (ARPU) in China and India, the fastest growing (and ultimately, the biggest markets) is Asia.
IPTV is a system through
which television services are delivered using the Internet protocol
suite over a packet-switched network such as the Internet, instead of
being delivered through traditional terrestrial, satellite signal, and
cable television formats.
At the end of June 2013, there were 87.2m IPTV subscriptions across the globe. In the 12 months since Q2 2012, the IPTV subscriber market grew by 24%, with 17m net additions.
The UK has seen a dramatic increase in its subscriber numbers in the quarter as provider TalkTalk continues to add subscribers to its YouView service. The UK has now replaced Taiwan in the top ten ranking countries for IPTV subscriber numbers.
TV service providers are increasingly offering converged services that include the features of the internet, telephony, and TV. Converged services enable the seamless interaction of existing services to create fresh VAS
Some examples include on-screen caller identification and the ability to handle telephonic calls using converged services. Furthermore, IP-based services provide consumers with anytime-anywhere access to content on their TVs, desktops, and mobile phones.
With the increasing demand from subscribers for time-shifted viewing, TV operators are offering bundled services such as triple-play services to increase their revenue and improve their market position. This is hindering the growth of the IPTV operators in the market.
Major players currently dominating the IPTV market include AT&T Inc., China Telecom Corp. Ltd., Iliad SA, France Telecom SA, and Verizon Communications Inc.
For more information on the IPTV market, see the latest research: IPTV Market
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