Iris Prima: The new scent from Penhaligon’s

Press Release   •   Jul 05, 2013 15:56 BST

In a new and unique collaboration with the English National Ballet, Penhaligon’s have set out to encapsulate the spirit of the ballet in Iris Prima, with the help of renowned perfumer Alberto Morillas. With exclusive access to dancers, rehearsals and props, Morillas has succeeding in capturing the mystical world of ballet within the distinguished Penhaligon’s bottle.

Last month Penhaligon’s staged an elaborate press exhibition in a stunning gallery in Soho, inviting guests to explore carefully curated collections of photography and film while immersing themselves into the secret world of ballet. The event gave guests an exclusive glimpse into the inspiration behind the Iris Prima fragrance; costumes and props were displayed alongside behind the scenes photography from the English National Ballet, illustrating the creative process behind the development of the scent.

The event also featured an impressive ‘perfumers station’ where guests were encouraged to deduce which props inspired which notes in the fragrance. The props ranged from ballet shoes and Pointe hardener, to tights, thick wools and silk ribbons.

To celebrate the launch of Iris Prima, Penhaligon’s commissioned a film titled ‘The Smell Of The Ballet’, which was shown on the first floor of the gallery, ensuring all guests saw it immediately upon arrival. The film sees members of staff from the English National Ballet expressing what they think the ballet smells like and will be circulated via high profile online publications nearer to the retail launch of Iris Prima in September.

Iris Prima is composed of a bergamot accented top note, preceded by iris and Indian jasmine and finished with notes of leather, amber and vanilla as the final flourish. Penhaligon’s have succeeded in creating a fascinating glimpse into another world through fragrance, with an effortless elegance and subtle melancholy. Cosmetic Junkie stock many Penhaligon products and Iris Prima will be made available for purchase in September.

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