Is it All About the App? Mobile App World Aims to Find Out

Press Release   •   Sep 01, 2010 23:17 BST

LONDON, UK – Mobile App World has been developed with two different approaches to answer the theme of the conference of “Delivering the Future of Mobile”. The conference programme will feature dedicated sessions on brand building through applications, mCommerce, device fragmentation, augmented reality, improving app ROI through marketing and content and next-generation technologies. While the free workshops will explore app strategy, cross-platform development, targeted marketing techniques, devices, app security and key tips on developing your killer app.

In addition to the two-day conference programme and workshop, Mobile App World will be holding the inaugural Mobile App World Awards, showcasing, celebrating and highlighting excellence in the global app industry.

“The Mobile App World programme and speakers has really set the industry on fire, said Shaun Pinney, Director, Mobile App World. “Through the thought-provoking programme and cutting-edge workshops Mobile App World attendees will gain an insightful look at the trends that will be shaping mobile in 2011 and beyond.”

For more information on Mobile App World 2010 and the Mobile App Awards, including information on how to attend, exhibit and sponsor please visit


Notes for the Editor

About Mobile App World 2010

Mobile App World 2010 held at the stunning Vinopolis venue in London on October 19th - 20th is a thought provoking conference programme with visionary keynotes, insightful case studies and exciting panel discussions.

This two-day conference will see in-depth workshops led by industry leaders to ensure you gain the most out of your app.

Questions to be raised include:

  • How has the growing prevalence of app stores impacted the mobile value chain?
  • What are the primary models for monetising applications, and what are the advantages/disadvantages of each?
  • What are the key drivers behind an App Store-centric model?
  • What are the prospects for apps as marketing tools and retail mechanisms?
  • How much will mobile apps be worth by 2015, and which categories of mobile application will generate the largest revenues?
  • What are the opportunities for browser-based applications?
  • Is there an answer to multi-platform development?
  • How mobile apps can provide direct routes to market.

Mobile App World 2010 Awards
Mobile App World Awards 2010 is competition to identify the best, most innovative mobile apps.

The contest is open to any app developer, agency or brand with a successful app story.

Entrants can compete for the coveted titles in 12 categories now at

The competition closing date for entries is Friday 17 September 2010.

Each entry will be judged on criteria including originality, innovation, creativity, usability and value to end-users.

The Awards presented and podcast by, 19th of October held during Mobile App World at Vinopolis in London.

Belinda Parmar, founder of said:

"Lady Geek TV is delighted to be presenting the first app celebration of its kind-Mobile Apps World 2010. “Nearly twice as many women with smartphones as men have never downloaded a single app; hence there is a real opportunity to understand what women want from apps. This award ceremony will begin to explore how to make apps accessible and relevant to everyone."

Notes to editor for further information please contact

Shaun Pinney, Director, Mobile App World +44 (0) 7903 050 311
Allison Pinney, Director, Mobile App World +44 (0) 7944 723513

For more information, please visit

Mobile App World is a Curious Dog Production