Red Marlin

It’s a fact – data provider joins TyreSafe!

Press Release   •   Jul 26, 2012 09:43 BST

Independent wheel and tyre data provider, DriveRight, has become TyreSafe’s newest member and helps broaden the range of its supporters further.

The two organisations are by no means strangers as DriveRight already supplies the data which goes into TyreSafe’s hugely popular tyre pressure app and provides users with the correct tyre pressure for their car simply by entering their registration number. The app is available online at www.tyresafe.org or via the iTunes store.

Stuart Jackson, chairman, TyreSafe, said: “The breadth of our membership keeps growing and most aspects of the automotive industry are represented, from car and tyre manufacturers, to insurance firms, retailers, emergency services, public organisations and specialist commercial businesses.

“However, what they all have in common is a burning desire to raise the issues surrounding defective or illegal tyres and educate the motoring public about correct tyre maintenance. It’s a testament to all of them that they are so willing and passionate about making the roads a safer place to be.”

Since its inception in 2006, TyreSafe’s activities have helped reduce the number of people killed or seriously injured in a tyre related incident by 38 per cent.

And as a member of TyreSafe, DriveRight will benefit from the enhancement of its own corporate social responsibility (CSR) programmes, as well as early campaign awareness so that it can integrate it within its own marketing activities.

“As we work closely with TyreSafe on its tyre pressure app, we know first-hand the dedication and enthusiasm of everyone involved at the organisation in spreading the road safety message,” explained Richard Bailey, managing director, DriveRight.

“Therefore, it’s with great pleasure that we’ve become its newest member and look forward to being involved in its future campaigns and doing whatever we can to help make the UK’s roads safer.”

Central to DriveRight’s business is a database of OE tyre fitments which is continually updated to provide accurate fitment data and is used by manufacturers, distributors, retailers, resellers and other organisations connected to the automotive industry.

For more details about DriveRight visit www.wheelwizards.net

 Notes

TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.

In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.

TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.

TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.