VitoRoad.com

It’s official – Green is the Scarf colour of Summer 2013 – so far!

Press Release   •   Jun 25, 2013 15:06 BST

Britains fastest growing Scarf website www.VitoRoad.com has today announced the their top ten selling scarves of the season with the top 3 places all taken by green scarves.

CEO Trina Davies commented “We keep up to date with the fashion world and Pantone[1] announced way back in December that Emerald was the colour of 2013. However we have found that Green more widely has been dominant.”

Trina continued “We did see a slight increase in floral shades selling when the sun finally came out for a week or two but the Greens seem to fit this seasons weathers fitful nature so much better. Out top selling silk scarf has opened such a lead  it would probably be our best seller of the year if we stopped selling it today – demand has been difficult to keep pace with. We have even introduced a waiting list when it has been out of stock.”

Other colours doing well included Gold, Black and Purple, Trina joked “It may be that these strong colours are adding some brightness into the summer, hopefully the sun will shine soon or we will have a lot of floral scarves in our autumn sale!

Top Ten Sellers @ www.Vitoroad.com since 01/04/2013:

1.  Green Silk Waterfall Scarf

2.  Emerald Silk Fair Trade pashmina

3.  Green Flaming Fashion Scarf

4.  Pink Emily Fashion Scarf

5.  Gold Silk Fair Trade Pashmina

6.  Black Silk Fair Trade Pashmina

7.  Green Butterfly Fashion ScarfPurple Echo Fashion Scarf

8.  Black Fair Trade Dollar Scarf

9.  Handmade Fairtrade Aqua Net Scarf


[1] http://www.pantone.co.uk/pages/index.aspx?pg=21055


Vitoroad.com was founded in 2012 by mother of three Trina Davies. 

Trina started the company along with her husband Neil after he was made redundant by KPMG.