Italy designer apparel market: EUR 9 billion industry in 2012

Press Release   •   Jul 17, 2013 15:14 BST

Compared with the review period, 2012's value growth in the Italy designer apparel market was steady, and nearly similar to the review period CAGR. Even though men's designer clothing faced lower consumer demand, women's designer clothing still performed well in volume terms thanks to higher consumer demand. This reduced the overall negative volume growth of designer apparel in 2012, giving the opportunity to register growth in value terms.

Italy has a long history and heritage in the fashion industry. Italy is the home of famous international companies such as Prada, Dolce & Gabbana, Bulgari and Armani. Such brands are well-established in Italy and enjoy strong loyalty and recognition from domestic and foreign consumers. Additionally, their flagship outlets enabled them to attract tourists due to the fear of counterfeit products in their own countries.

Designer apparel is predicted to enjoy greater consumer demand in Italy. Despite the uncertainty of the economic climate, consumers are expected to move on to more affordable luxury designer apparel in order to save money. Overall, designer apparel should register an increase in volume terms, driven partly by designer clothing accessories. Such a category should enjoy the fad of fashion accessories. As a result, designer apparel is expected to see positive growth at a CAGR of 2% over the forecast period.

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