Companiesandmarkets.com

Italy luxury writing instruments market: EUR 142 million industy forecast by 2017

Press Release   •   Jul 17, 2013 15:25 BST

Mont Blanc is considered the most coveted luxury brand within the Italy luxury writing instruments market. This brand enjoys strong brand loyalty and recognition thanks to its expertise and know-how of fountain and ballpoint pens. Additionally, Mont Blanc offers exclusive products suitable as gifts and for special events.

Conversely, luxury stationery performed well in volume and value terms in Italy in 2012. Italians tended to reduce their purchases of non-essential goods. The decline of luxury writing instruments in volume terms was offset by rising consumer demand for luxury stationery. Consumers moved on to such products due to price, as luxury stationery is less expensive and thus more affordable during periods of adverse economic conditions. As a result, luxury stationery registered positive growth in volume and value terms.

The overall performance of luxury writing instruments and stationery should face a slowdown in value and volume terms in Italy over the forecast period. Consumer demand is predicted to fall due to reduced purchasing power. Even though the forecast volume of luxury writing instruments and stationery should register stagnation, this category should see growth stimulated by price increases, resulting in a constant value CAGR of 1%.

For more information on the Italy luxury writing instruments market, please click here: Italy luxury writing instruments market


Companiesandmarkets.com issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.