Volume sales in the Japan nut production market are expected to increase at a CAGR of 1% over the forecast period to reach 105,000 tonnes by 2017. Growth, although low, is not insignificant given the background of Japan's declining population and will be driven by Japanese consumers seeking convenient, affordable and healthy foods.
Whilst there were issues with the quality and indeed safety of nut imports (peanuts) from China over the course of the review period, nuts have broadly escaped widespread suspicions which commonly come with imports and this has come as a result of the overwhelmingly positive coverage associated with nut consumption and its purported health benefits.
Media coverage of the benefits of nut consumption has proved to be a key driver and the "other" nut category has responded with everything from macadamias to Brazil nuts being hailed as something of a superfood. The other nuts category grew by an impressive CAGR of 9% as a consequence over the 2007-2012 review period as Japanese consumers broadened their repertoire beyond the peanut and pistachio staples which have typified the market in the post war era.
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