Whilst ageing and population decline have taken their toll on volume sales in the Japan seafod production market, the younger generation are perhaps more culinarily adventurous than the baby boomers and often look to ready meals, which means that fresh fish consumption by the under 30-year-old grouping has been significantly lower than that of the older generation. Many younger consumers are reported to be lacking the skills to prepare and cook fish and seafood themselves which is something of an issue for the long-term future of the industry – at least in the domestic context.
Those buying fish and seafood in Japan continued to tighten their budgets towards the end of the review period, with low-priced products such as cheap imported fish and seafood gaining share as a result. In addition, consumers shifted from pricier seasonal but fresh fish and seafood to cheaper non-seasonal products sold in frozen formats.
Total volume sales of fresh fish and seafood are expected to decline at a CAGR of -3% over the 2012-2017 forecast period.
For more information on the Japan seafood production market, please click here: Japan seafood production market
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