During the forecast period, the Japan starchy roots production market is expected to see a continued -2% CAGR in line with the marginal presence this food group plays in the Japanese diet. Japan's ageing population and reliance on processed potato products, especially in foodservice, are expected to underlie this pessimistic forecast. Potato farmers will continue to look for new outlets with sweet potato making an appearance in sake, vinegar, cakes and ice cream through the end of the review period.
Other starchy roots – largely sweet potatoes, however – continue to be popular during the winter season, being consumed in both sweet and savoury dishes. Sweet potato is commonly steamed, peeled and eaten plain. It is often used as a sweet application. Volume sales of sweet potatoes in Japan declined by 3% in 2012 as older consumers continued to eat less of these and the younger generation has moved away from them, favouring processed potato products.
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