The Japanese men's outerwear market is expected to perform poorly through to 2016, with both volume and constant value sales forecast to decline at a compound annual growth rate (CAGR) of 1%.
Men's outwear in Japan actually performed rather well in 2011, growing at a positive CAGR in comparison to the previous three years which had witnessed negative growth.
Growth within the Japanese men's outwear market can be attributed to higher average selling prices as a result of value-added garments, along with the increased product costs such as cool-fit and dry-fit technologies added to men's shirts and suits.
Men's shirts saw the strongest volume growth in 2011, with sales increasing by 2%. Men's tops also saw a positive increase with volume sales increasing by 1%. These positive performances emerged thanks to the government's Cool Biz campaign allowing casual attire for male consumers.
Fast Retailing Co Ltd, a public Japanese retail holding company, whose primary subsidiary is Uniqlo, along with several other brands, including Aspesi, Comptoir des Cotonniers and Foot Park, continued to dominate the Japanese men's outerwear market during 2011, with an 11% value share.
The company appealed to a wide range of age segments by offering reasonable price points and a wide variety of styles. The strong sales of chino trousers and cargo pants from its leading brand Uniqlo exceeded over 10 million units in 2011.
For more information on the Japanese men's outerwear market, see the latest research: Japanese Men's Outwear Market Report
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