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Japanese women's outerwear market expected to decline

Press Release   •   Aug 15, 2012 14:27 BST

The Japanese women's outerwear market is expected to decline at a compound annual growth rate (CAGR) of -0.4% through to 2016, as the industry experiences the same problems that are similar to many apparel categories in Japan, predominantly due to the country's population issues.

Volume growth will lag value, decreasing at a CAGR of -1%. This will be due to females refraining from purchasing unnecessary clothes and updating premium garments to keep them for longer periods.

Women's outerwear continued to see a 0.4% volume decline in 2011, while the current value terms contraction was only 0.3% to stand at ¥2,828.1 billion. This performance represented an improvement on the -3% growth seen in 2010.

A majority of this decline can be attributed to the earthquake/tsunami disaster of March 2011, which caused Japanese consumers to refrain from shopping for unnecessary items. According to the Japan Department Stores Association, sales in March 2011 dropped by 14.9 % compared to the sales of March 2010.

Fast Retailing Co Ltd, a public Japanese retail holding company, held the highest value share of the Japanese women's outerwear industry, with a market share of 7% in 2011. This is largely due to its flagship brand, Uniqlo, a Japanese casual wear designer, manufacturer and retailer. The company's focus for development was women's clothes.

For more information on the Japanese women's outerwear market, see the latest research: Japanese Women's Outerwear Market Report

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