Submitting a successful entry and securing a place on the short-list for the National Air Conditioning Awards www.national-acr-awards.co.uk will bring many rewards. Some of the expert judges reveal just what it takes to submit a good entry.
Whatever the motivating factors, promoting your company’s products, peer recognition or just plain old ego, submitting an entry for an industry award takes time and requires some thought.
According to Graham Garner past Chairman of ACRIB, our industry is constantly looking for new ideas, that will save time, money and the environment. He expects these criteria to feature clearly in submissions but also stresses some more basic tenets. “Entries should state clearly who or what their entry is and be clear about the benefits and advantages of their services or products,” says Graham. He also suggests that more importantly entrants should include why they should win!
Steve Adams, Chairman of ACRIB warns against using a marketing specialist to submit entries. “ We are looking for entrants that first of all meet the criteria of the applicable …What is not good to see is a submission that has been put together (quite often by a marketing specialist) and sent in on block.”
John Armstrong, past President of ACRIB echoes these thoughts but also urges entrants to think of the impact of their submissions. “How is creative challenge and innovation addressed,” says John. “There should be sufficient detail to demonstrate why the award should be made and an explanation of why the entrant was proposed for that particular award.”
Both Judith Evans, Director, Refrigeration Developments and Testing (RD&T) and Graeme Fox, President of AREA warn against submitting any waffle and to focus on why the technology is useful, how it improves on the current state and what the potential is for the future.
“Limit how much additional information is included - judges may have a lot of entries to wade through and too much info is almost as bad as too little,” says Graeme.
As the saying goes a pictures speaks a thousand words and Judith would also like to see submissions including diagrams or charts, which make for less text and contribute to readability.
“Good pictures, graphs or diagrams are very beneficial to explain the application or technology,” says Judith.
But Judith is also keen to see entrants show measurable results. “Independent validation of the technology, with results recorded over a reasonable period of time if the technology is being used by an end user will quantify the application.”
So there you have, straight from the judges mouths. Comply with the rules, don’t make your entry read like a promotion, clearly outline any benefits and include hard metrics such as energy savings, reduced carbon emissions, but above all try and stand out from the crowd. Your applications should be compelling and memorable.
Finally once you have done all you can, book your table, invite your guests and ladies - secure that show stopping frock, so you look absolutely flawless when accepting that award. Good Luck!
Latest news…The judging panel now comprises a total of seven with Michael Reeves from SummitSkills coming on board.
Notes for editors
The National Air Conditioning and Refrigeration awards are being held on November 22nd 2012.
Entries are free but entrants must register at www.national-acr-awards.co.uk
The judging panel comprises the following:
Steve Adams, Chairman of ACRIB
Graham Garner, Past Chairman of ACRIB
Judith Evans, Director of Refrigeration Developments & Testing
John Armstrong, Past President of CIBSE
Roger Hitchin, Technical Director at the Building Research Establishment
Graeme Fox, President of AREA
Michael Reeves, Development Manager and Project Manager for SkillMandE Competitions, SummitSkills
The award categories for the 2012 National ACR Awards are as follows:
- BEST RETAIL PROJECT.
- BEST COMMERCIAL PROJECT
- BEST END USER
- TOP CONTRACTOR
- TOP CONSULTANT OR SPECIFIER
- AIR CONDITIONING PRODUCT OF THE YEAR
- REFRIGERATION PRODUCT OF THE YEAR
- BEST MARKETING CAMPAIGN
- ENVIRONMENTAL CHAMPION
- BEST TRAINING PROVIDER
- WHOLESALER/DISTRIBUTOR OF THE YEAR
- BIG TOP AWARD
For full details of all the award categories, eligibility and application process, please visit the website www.national-acr-awards.co.uk
Telephone: 07930 340920
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Telephone: 01778 391177
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