Lead Forensics

Lead Forensics Appointments B2B Sales Director

Press Release   •   Feb 24, 2011 15:31 GMT

LEAD FORENSICS, a leading provider of online B2B lead generation technology, has bolstered its award-winning team with the appointment of Tony Dark as Sales Director.

Dark, 36, brings to the role over 16 years of successful senior B2B sales experience, most recently with CORGI Group and ThomsonLocal.com He joins Lead Forensics following a period of unprecedented business growth, which resulted in the company’s recent relocation to prestigious new offices.

Prior to Lead Forensics, Dark held the title of Head of Sales at CORGI Group where he was committed to developing an environment of sales excellence. During his seven year post, Dark built a solid sales track record, whilst also overseeing the company’s below-the-line marketing campaigns.

“I am highly impressed with the team at Lead Forensics”, Dark comments.  “The opportunity to work with such a forward thinking company in a sector which is witnessing phenomenal growth is an exciting challenge.  In difficult economic times, it has never been so important to hit the bottom line with real-time solutions that bridge the vital gap between sales and marketing and demonstrate valuable ROI. Our technology allows its users unique insight into which businesses are visiting their website, providing real-time prospect and customer information. For this reason, online B2B lead forensic technology will become main stream in the not so distant future. I’m now part of the dynamic team that is driving the category forward.” 

Paul Thomas, Managing Director of Lead Forensics said: “Tony’s diverse appreciation of the B2B industry and the complexities of the sales processes within it, coupled with his marketing expertise, make him the ideal candidate for Lead Forensics. As part of our aggressive growth strategy, we look forward to him playing a principle role in the ongoing development of our talented sales staff.”  www.leadforensics.co.uk


About Lead Forensics

Founded in 2008, Lead Forensics is a leading specialist in online B2B lead generation. Lead Forensic technology enables users to access real-time customer and prospect intelligence by uncovering new and lost website sales opportunities. This highly intelligent software provides organisations with detailed website visitor data, designed to increase sales conversions and generate greater return on investment from marketing spend. Lead Forensics serves the UK and international B2B industries from Manufacturing, IT, Financial Services, Professional Services and Corporate Hospitality, to Digital Marketing Agencies, Media and Publishing. Customers include Dun & Bradstreet, ISIS, Panasonic, Aviva, Celtic Manor and ITV.  Lead Forensics is a privately held company, based in central London.   

For further information, visit www.leadforensics.co.uk or call +44 (0) 207 206 7293.

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Lucy Bridle, Herd Public Relations Ltd

E. lucy@herdpr.co.uk T. +44 (0)7739979662