Park Lane Champagne

Leading online personalised champagne retailers Park Lane Champagne and Champagne Cellar, announce Merger

Press Release   •   Sep 01, 2010 15:33 BST

Park Lane Champagne, the UK’s largest importer of champagne for personalisation (as gifts, for corporate organisations, weddings, celebration and everyday consumption) has today announced a strategic merger with one of its’ former competitors: The Champagne Cellar.

Bringing together two of the largest and longest established personalised champagne companies, this strategic partnership doubles the potential market reach and share for Park Lane Champagne, while applying the usual and excellent Park Lane standards to the combined business.

Speaking about the merger, Alastair Harrison of Park Lane Champagne said that “Park Lane Champagne has long been a market leader in supplying personalised champagne to business and corporate customers.  As we expand our online business with a clear consumer focus driven by great quality champagne and even better standards of service, it makes sense for us to diversify our offering to both customer groups.  This merger and tie-up with the Champagne Cellar allows us to expand our presence in the online market place and to learn from the experience of the Champagne Cellar which has been selling personalised champagne exclusively online since 1998.”

/ENDS

NOTES FOR EDITORS

About Park Lane Champagne

Established in 1994, Park Lane Champagne is the UK’s leading importer of branded and personalised champagne. The company has historically operated in the B2B arena where the demand for companies to have their own brand champagne was considerable. Personalised champagne is hugely popular in the B2C environment and is now available from Park Lane in quantities from 1 bottle, making champagne the perfect gift for every occasion and celebration.

For further information, contact: Alastair Harrison, Park Lane Champagne

ach@parklanechampagne.co.uk

01342 871555

About The Champagne Cellar

Established in 1998, the Champagne Cellar was an internet pioneer, using this as its only route to market for the sale of personalised champagne.  The use of Thos Cheurlin champagnes has developed a loyal following, reinforced by a strong customer service emphasis.  Quantities available from a single bottle with larger orders and completely bespoke labelling on request.

For further information, contact: James Ingle

james@champagne-cellar.co.uk

0800 5977 122

Established in 1994, Park Lane Champagne is the UK’s leading importer of branded and personalised champagne. The company has historically operated in the B2B arena where the demand for companies to have their own brand champagne was considerable. Personalised champagne is hugely popular in the B2C environment and is now available from Park Lane in quantities from 1 bottle, making champagne the perfect gift for every occasion and celebration.