UK Politics

Liberal Democratic Party: Psychiatrists back plans for airbrush kitemarks says Swinson

Press Release   •   Feb 23, 2010 10:44 GMT

“Airbrushing has a really damaging impact on people’s self-esteem and that’s why we’ve called for a labelling system," said the Liberal Democrat MP.

Commenting on today’s report from the Royal College of Psychiatrists calling for airbrushed images to be ‘kitemarked’, Jo Swinson said:

“The Royal College of Psychiatrists makes it crystal clear that airbrushing plays a harmful role when it comes to negative body image and eating disorders.

“Airbrushing has a really damaging impact on people’s self-esteem and that’s why we’ve called for a labelling system.

“Making sure children are taught to be media-savvy and getting ads which feature unrealistic, unattainable images to have a kitemark will be a real step forward.

“I’m meeting with the Advertising Standards Authority today to press these issues.”