“Airbrushing has a really damaging impact on people’s self-esteem and that’s why we’ve called for a labelling system," said the Liberal Democrat MP.
Commenting on today’s report from the Royal College of Psychiatrists calling for airbrushed images to be ‘kitemarked’, Jo Swinson said:
“The Royal College of Psychiatrists makes it crystal clear that airbrushing plays a harmful role when it comes to negative body image and eating disorders.
“Airbrushing has a really damaging impact on people’s self-esteem and that’s why we’ve called for a labelling system.
“Making sure children are taught to be media-savvy and getting ads which feature unrealistic, unattainable images to have a kitemark will be a real step forward.
“I’m meeting with the Advertising Standards Authority today to press these issues.”