Companion Consultancy

Lintbells supports practices with new initiative for calmer pets

Press release   •   Jul 02, 2018 10:00 BST

June 2018

Lintbells is launching a new initiative for practices that will support efforts to keep pets calm – both in the practice, at home and in the wider community. The YuCALM ‘Don’t Fret Pet’ campaign starts in July and practices will be able to benefit from practice support materials including posters, display materials, and an educational guide to help clients recognise when they need support.

There is some evidence to suggest that the stress of visiting a vet – felt by the client and the pet – is a major barrier to clients seeking treatment, which can result in sick pets being presented for treatment much later.* By creating a more positive, lower stress experience, there is the opportunity to improve not just the relationship with the pet and its owner, but also pet health too.

Brand Manager, Gemma Cunningham says that the Lintbells team think this is a hugely important area of practice, “Dogs being reactive in the waiting room and stressed cats are all part and parcel of the daily case load. There’s so much that can be done to help change that – from supporting owners before their pet is even brought to the practice, to positive socialisation when pets are young and creating spaces in the practice that help pets stay relaxed. We hope that our ‘Don’t Fret Pet’ practice support materials add to all the great work practices are already doing in this area. It is focussed on helping owners understand that the veterinary team can make sure their experiences at the practice and many other locations are positive for both pets and their owners. This type of approach doesn’t just make for better relationships and healthier pets – it makes great business sense too.”

Practices interested in receiving ‘Don’t Fret Pet’ practice support materials to help keep pets calm and happy this summer can talk to their Lintbells Veterinary Business Development Executive. For further information visit

  • *file:///C:/Users/Susan%20McKay/Downloads/vetsci-04-00022-v3.pdf

For more information, visit


Press contact: Susan McKay, BVMS, MRCVS, MBA at Companion Consultancy Tel 01284 388702 or 07887 515870 Email

About Lintbells

For Lintbells, every product starts with a pet in need. Based in Weston in Hertfordshire, Lintbells researches, formulates and manufacturers high quality, innovative natural supplements that aim to improve the lives of dogs, cats and horses. It’s a commitment the company takes very seriously and has resulted in products that support skin and coat condition, digestive health, joint care and behavioural support.

Established in 2006 by John Howie and John Davies, Lintbells has a strong focus on scientific validation of its products, working with experts such as the Royal Veterinary College and New Zealand’s Marlborough Research Centre. But it doesn’t stop with the science because helping pets is at the core of the business.

At all levels of the Lintbells’ organisation there’s a realisation that collectively, everyone has a responsibility to help keep pets healthy and happy by providing effective, high quality, pet supplements at affordable prices.

And it seems those efforts are increasingly appreciated by pets and their people. By the end of 2017, over 300 million YuMOVE tablets had been sold to pet owners in more than 15 countries.