Brandlective Communications Ltd

Live Innovations Reacts to the news that 80 more Poundworld Stores are set to Close

Press release   •   Jul 19, 2018 12:51 BST

As news broke that Poundworld was planning the closure of a further 80 stores, London-based event-marketing specialists, Live Innovations has reacted and revealed how they look to attract retail workers affected by the closures.

Live Innovations: About the firm

Initially, reports suggested that 25 Poundworld stores were facing closure as administrators attempt to save the flailing company; however another announcement last week revealed that 80 more stores were set to close, resulting in 1024 job losses UK-wide. The latest announcement means that almost a third of the company’s 335 stores are now earmarked for closure.

Poundworld's demise began as a result of reported losses of £17.1million in 2016-2017.The firm imports much of its stock from the Far East, so it has been impacted by the sharp fall in the value of the pound after the 2016 Brexit referendum. Poundworld is the latest in a long line of retailers that are struggling to adjust to an ever-changing way that consumers shop. Electronics chain Maplin and toy chain Toys 'R' Us both collapsed into administration earlier this year. Other High Street retailers; Mothercare and Carpetright have been forced to close stores as they struggle to survive.

Through effective face-to-face sales and marketing strategies, high-level expertise and service delivery, Live Innovations has developed a strong reputation for direct sales and customer acquisition. In a highly competitive industry, operating in the UK’s capital city, Live Innovation's unique selling point is human interactions. The firm, led by Tom Harris specialises in marketing and sales campaigns that utilise the human element to deliver marketing solutions with a smile and handshake. They are continuously looking to expand their talent pool and Managing Director, Mr. Harris is looking to attract retail workers affected by the downfall of the high street.

The event-marketing specialists believe that individuals from a retail background possess the critical attributes for success in their field; excellent communication, people skills, and a good social IQ. Live Innovations have a very diverse workforce. Due to their unique approach to talent acquisition, not pre-judging on education or experience, their contractors come from a range of occupational backgrounds including administration, call centres, bar/ hospitality and retail. Mr. Harris has found that those from a retail background already possess essential attributes and that their skill-set makes it a seamless transition into their event-marketing business. As a result, the event-marketing specialists are hoping to attract retail workers affected by the job cuts at numerous retail stores.

Live Innovations is London’s premier outsourced sales and marketing company. The firm offer brands bespoke marketing campaigns, designed to suit individual business needs. They are continuously looking for ambitious and talented individuals to help take their business forward and director, Mr. Harris is looking to attract retail workers affected by the numerous store closures.



Tom Harris: Managing Director

Live Innovations is London’s premier outsourced sales and marketing firm. We are a cost-efficient and highly reliable outsourcing solution for businesses who are looking to acquire more customers, boost their brand awareness or increase their sales.