Following a four-week fit out, the new high street branch was officially unveiled by Frank Dobson MP, who joined opening branch manager Tom Sanger in welcoming the branch’s first customers.
Mr Dobson said: “Waitrose is a welcome addition to the High Street – especially as it’s a Partnership business.”
Waitrose has confirmed that the first local causes to benefit from its Community Matters ‘green token’ scheme are Home Start Camden, Nordoff Robbins and Mind in Camden. At the end of the month £1,000 will be divided between the three charities according to the number of tokens received from customers. Customers can nominate different charities each month, resulting in a total of £12,000 donated each year. The store will also be launching its Partner Volunteering initiative which will see 250 staff working hours a year donated to local projects and causes.
Tom Sanger, opening branch manager at Waitrose Camden added:
“Camden Town is an area full of character, renowned for its unique food markets. We can’t wait to play our part in building on the town’s reputation for quality food, and attracting even more people to the area. “
“We’d also like to thank everyone that has shown their support and given us a warm welcome in Camden.”
The new shop will provide local residents in Camden with the latest Waitrose offer, including a bakery, a range of take-away sandwiches and snacks, and hundreds of everyday essential items. The John Lewis Click and Collect service is also available, there is a wine department and a range of local produce, including a selection of lagers from the Camden Town Brewery.
Waitrose Camden received an overwhelming response to its recruitment drive, receiving over 2,000 applications for 60 new roles, in addition to the former Co-op employees it has taken on. They have all become Partners in the John Lewis Partnership and will be entitled to benefits including a say in how the business is run, leisure and learning subsidies and an annual bonus. This year every employee received the equivalent of eight weeks wages in bonus, so a significant proportion of profits will remain within the local community.
Everyone who works at Waitrose owns Waitrose, and that's why we care a little more.
Fresh, quality food is at the heart of what we do. As Waitrose partners, we want to know where our food comes from, how it’s been produced and what it contains.
It all starts with long-term relationships with our farmers and suppliers, and continues with our beliefs in championing British produce, supporting responsible sourcing, treating people fairly and treading lightly on the environment. This is the Waitrose Way.
But it doesn’t stop there. With your help in branch and online, our Community Matters scheme has donated £14 million to local charities chosen by you. The Waitrose Foundation is a partnership we created in 2005 to help improve the lives of the farm workers and smallholders who grow our produce in South Africa, Kenya and Ghana. The Waitrose Foundation is just one example of how we work in partnership with our suppliers to build sustainable relationships, helping our customers get the best possible food and drink.