Make It Yours: Leading Online Retailer Lets Customers Get Creative

Press Release   •   Nov 17, 2010 05:51 GMT

PineSolutions, the UK’s leading online furniture retailer, has recently launched a brand new feature allowing customers to choose their own combination of dining tables and chairs. Customisation is an important milestone for the online furniture sector and PineSolutions have taken great strides to empower customers with greater choice.

Sales of dining table and chair sets have risen significantly throughout 2010 for the Norwich-based retailer and the introduction of this easy-to-use feature will only help this trend to continue. A simple user interface has been designed to allow customers to choose the style and quantity of dining chairs they would like with any dining table, all from the same screen.


With the Christmas and holiday season approaching, sales of Dining Tables are at peak levels as many households prepare to entertain their family and friends. Feedback from the first customers to use the new create-a-set feature has been positive.


Oliver Peate, eCommerce manager explains, “The new customisation feature was designed to make the selection process simpler and faster. PineSolutions take great pride in delivering a first class shopping experience for our customers. After receiving feedback that greater choice was high on our customers’ wish list, we knew there was an opportunity to improve the entire experience of shopping for a Dining Set online.”


The Create-a-Set feature was launched in October 2010 on and has been successfully delivering customers their own, tailored dining tables and chairs sets since the launch.


About PineSolutions is an online furniture retailer specialising in solid oak and pine furniture. They have established themselves as the market leader in the furniture industry since they began trading in 2003. With over 14,000 items in stock and trusted by 70,000 customers, this online furniture retailer looks set to continue its impressive growth.

For more information visit:

2nd Floor Rouen House

Norwich, Norfolk


0800 195 0503