Companiesandmarkets.com

Malaysia beer market: Carlsberg Green Label the largest single brand in 2012

Press release   •   Aug 15, 2013 14:04 BST

Specialty beers like wheat beer, cider and ales are growing rapidly in the Malaysia beer market, which is a pre-dominantly lager market. Young Malaysian consumers are increasingly interested in branding and tend to embrace new international beer products.

Seasonality continues to be an important stimulant for alcohol sales growth, especially during such periods like Chinese New Year. Growth in the Malaysian beer sector is restricted by the country's predominantly Muslim population.

A steady increase in tourist spending over the coming years, bolstered by rising regional incomes, transport connectivity, as well as the government support will lead to a stronger beer sales growth. Carlsberg Green Label remains the largest single brand in the mainstream segment with a market share of 36%.

For more information on the Malaysia beer market, please click here: Malaysia beer market

Follow us on Twitter now @CandMResearch

Companiesandmarkets.com issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.