Entrepreneur and Managing Director at Millipic, James Clarke, argues that every entrepreneur should read at least one new book a month. The business owner has shared his must-read books.
Millipic: About the firm.
Reading books is arguably an essential part of being an entrepreneur; they provide an excellent source of information and knowledge. Every time an individual reads, it fills their mind with new pieces of information, which might come in handy at any point. It’s a case of, the more knowledge someone possesses, the better equipped that person is to handle and cope with the challenges they face.
Millipic encourages their workforce to engage in reading regularly; they often host workshops that are designed to discuss certain books that would be beneficial to self-improvement. James Clarke has picked his list of must-read books:
Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days by Joey Coleman:
In this book, the author uses his knowledge of being a public speaker and business consultant to discuss his theory of customer loyalty. He believes that companies need to cultivate customer loyalty and as a result will reap the benefits for many years to come.
Coleman discusses the emotional phases of the customer experience throughout the first 100 days after they’ve made a purchase. This understanding of the customer journey can help to identify what businesses can do to ensure buyers’ remorse doesn’t set in.
Performance Partnerships: The Checkered Past, Changing Present, and Exciting Future of Affiliate Marketing by Robert Glazer:
A leader in affiliate marketing Robert Glazer demonstrates to the reader how this concept has failed to be understood and dismissed over the last few years. He continues to focus his efforts on this method of marketing due to his decade in the industry that has produced actual and quantifiable results that he shares with the reader.
He goes beyond the surface of affiliate marketing and goes deep in depth into the history of this particular field and how it has now evolved into a results-oriented form of direct-to-consumer digital marketing.
Super-connector: Stop Networking and Start Building Relationships That Matter by Scott Gerber and Ryan Paugh:
The authors talk about how many people have been networking ineffectively for the last few years, in this book they talk about how traditional methods don't work and how people can look for different types of connections. More specifically the “super connector.” This translates into making things happen by leveraging the power of social media platforms.
Millipic pride themselves on being Newcastle’s newest full-service marketing firm. Their creative nature allows brands to spread their brand vision far and wide. Millipic's hands-on approach allows full personalisation to take place in the consumer’s natural environment.
Brands are seeing a heavily saturated market, and there is a growing need to separate from the crowd. The firm's services include full representation and a dynamic approach that allows a 4D approach to boost engagement levels, securing a more significant market share, through a loyal customer base.