Don Draper or David Brent? Grace Foley or Vicky Pollard? When it comes to putting a face to financial advisers, Del Boy Trotter is the person British people say best personifies their view of UK financial advisers.
At a time when there has been wide-ranging debate on the future of financial advice, and how people pay for it, financial planning website rplan.co.uk asked a GB representative sample of 2,000 adults which three people from a list of well-known fictional characters most closely characterised how they viewed financial advisers. Of the one in two people that specified a preference:
· Chateauneuf du Pape! Trotters Independent trading company never moved into the financial services sector, but Del Boy was voted top choice financial adviser (37%), a crème de la menthe result for the Peckham veteran. Del Boy was most popular in Scotland and the East of England and among those 45 and over (47%).
· Funny man: The self-proclaimed ‘man who put a smile on the face of all who he met’ – David Brent – was second choice (28%), just followed by Coronation Street’s Ken Barlow (27%), the top choice for people in the north (37%). Mr Bean followed closely behind with 17% of those that expressed a preference.
· Eastenders’ bad boy Derek Branning was a top choice for one in seven adults (14%), followed by Swiss Tony (14%) and the TV’s b***dy nice bloke, Tim Nice but Dim (14%) - who was a surprise hit in Yorkshire (19%).
· Spooked by big thinkers: All the serious characters in the list failed to impress. The decisive Harry from Spooks was selected by 11% of those that specified a preference, and the inquisitive Young Sherlock Holmes was a choice for just 9% of adults. Charm also failed to impress, Mad Men’s Don Draper a choice for just 6%, along with Ab Fab’s safe and sensible Saffy (6%) and Waking the Dead’s super brain Grace Foley (7%).
· Crash and burn: Action man Jack Bauer and the ever-reliable Tess Bateman from Casualty were bottom of the list (4% and 3% respectively).
Andy Creak, Director at rplan.co.uk commented: “We ran our survey as a bit of fun, but what becomes apparent is the commission system on which financial advice has been based for many years has done a lot of damage to public perceptions of financial advisers, something which undermines trust and the motives for advice that is given. Our survey suggests only around one in four (27%) people selected financial advisers as one of five people they would trust advice from most. A new system based on fees is a major step forward but it is also likely this will create a significant number of people in Britain that simply can’t afford to pay for advice on a fees basis and will have to live without it. But for those who associate financial advisers with Vicky Pollard or Tony Soprano, that’s maybe not such a bad thing.”
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2020 adults. Fieldwork was undertaken between 15th - 18th June 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
A new market entrant, rplan.co.uk is a financial planning business. rplan helps the 38% of Britons that have no financial plan in place to get back in control of their finances, to make decisions for themselves and for the financially savvy, it connects like-minded people. At rplan everyone saves money on commissions that many don't even know they are paying people that service and look after their money. A new, simple and transparent way to managing money around real life plans, rplan brings together four essential elements:
1. Plan. For each life goal, people can put together a financial plan and keep track of how close they are to achieving it.
2. Save money: rplan refunds at least 50% of the ongoing commissions people pay for the investments they hold through the site – a typical saving of £6,700 over 10 years for ISA investors.
3. Analyse: Simple tools and free mobile apps to keep people up to date on their savings.
4. Share: In addition to expert commentary, people can share insights and experiences with like-minded people.
rplan.co.uk of 2 Frederick Place, London N8 8AF is authorised and regulated by the Financial Services Authority ("FSA") under reference number 529879. This can be verified by visiting the FSA website www.fsa.gov.uk.
rplan helps you take control of your investments, find the best funds, create financial plans and get support from industry experts and like-minded peers.