B2B Events Knowledge Bank

Marketing Options International Launches B2B Events Knowledge Bank

Press Release   •   Feb 07, 2011 09:11 GMT

London, United Kingdom, 7, February 2011- Marketing Options International (MOI) announces a strategic alliance with B2B Marketing Magazine and launches a B2B Events Knowledge Bank.

The B2B Marketing Knowledge Bank is an essential, dedicated resource for B2B marketers, focusing on 11 key areas of interest and designed to provide a wealth of highly accessible, practical content.

Launched today, the B2B Events area in the Knowledge Bank contains a wealth of highly practical content, including ‘how to’ guides, industry research reports and case studies demonstrating best practice and strategies for success, recent related features, blogs, and links to other relevant resources.

Joel Harrison, editor at B2B Marketing commented, “Marketing Options International were the natural partner of choice for B2B Events Knowledge Bank as they are well respected in the industry; have a wealth of experience and can add enormous value to marketers within the B2B marketing community.”

Marketing Options International provides a full range of B2B event management services that enable valuable face-to-face communications between corporate clients and their business customers around the world. As part of their fully integrated and strategic marketing portfolio, the team supports over 25 leading technology organizations in the delivery of their events - from audience generation and delegate management to creative and technical live event management.

Commenting on the initiative, Lilah Walker, International Director of Events at MOI said “We are delighted to be working with B2B Marketing Magazine and look forward to sharing and engaging with B2B marketers our B2B event best practice and experience.”

About Marketing Options International

Marketing Options International (MOI) is a fully integrated B2B technology marketing agency.

With offices in London, San Francisco, Singapore and Sydney Marketing Options International combine global reach and local understanding to produce results-driven marketing campaigns that span evolving media, markets and territories.

The agency was founded in 1987 on the core belief that clients are served best when people share common values - marketing intelligence, imagination, empathy and a passion for technology and delivering exceptional marketing programmes. This is why they call themselves 'The B2B Technology Marketing People'.

To learn more about Marketing Options International, visit www.mointernational.com or call +. 44 (0)1932 233000

For more information, please contact:
Vanessa Cheal
Marketing Options International