Customer Faithful's Rick Harris will make the opening presentation at this year's Shopper Marketing Summit on May 16 at the Sheraton Hotel in Bogota, Columbia.
This year's event will focus on understanding how and why shopper buying decisions are made in-store. The Summit brings together four leading practitioners from around the world, with the goal of providing delegates with the tools and insight needed to turn store visitors into purchasers. In addition, the Summit will highlight strategies and practical techniques that both retailers and manufacturers can use to develop a deep understanding of how shopper insight can be applied to drive employee engagement, brand development and performance growth.
Rick's presentation will focus on customer journey mapping, highlighting how the concept has evolved, where it is going and how to get the best from applying them.
Benefits for delegates include:
• why journey maps are important to the whole business
• what information and research you need to build a journey map
• examples of journey maps (good and bad!)
• How to align your brand with journey maps
• Ways to implement journey maps to improve the customer experience
• How to create metrics and targets from journey maps
For further information on this event, visit www.shoppermkt.co
About Customer Faithful
Founded in 2009, Customer Faithful is a niche consultancy, built around a small, core team of customer experience designers, with a wide array of project expertise behind them – from global brands to fledgling start-up’s.
Every team member has spent at least 10 years working client-side too - in the front line of customer service, so they know the difference between what might sound good and what actually works in reality.
Based in the UK, its clients range from multinational corporations to privately-run businesses and member-only organisations.
Customer Faithful is led by Rick Harris – a pioneer of customer experience design in the UK. His 20+ years of research experience has helped businesses and organisations to understand their customers, enabling them to plan and improve their customer offer. His work spans a wide range of industry sectors and international markets, with a particular focus on retail, healthcare and transport & leisure consumers.
Customer Faithful supports its clients in areas such as customer experience design, proposition development, customer strategy, loyalty and segmentation programmes and consumer trending. Throughout all of its work, Customer Faithful casts the customer in the role of ‘expert’, and seeks to learn directly from their views, stories and experiences, not just their functional needs.