McDonald's yesterday reported sales were up 2.6 per cent worldwide for May after it expanded offerings for late-night breakfasts, tweaked other menus and benefited from advertising value-priced meals.
Sales at restaurants open at least 13 months rose 2.4 per cent in the United States, two per cent in Europe and 0.9 per cent in Asia Pacific, Middle East and Africa.
McDonald's has been struggling to increase sales as it faces changing eating habits and weak growth in the broader restaurant industry.
In late 2012, according to the AP, McDonalds reported a decline in monthly sales for the first time in almost 10 years.
Soon after, it ousted the head of its US division and renewed its focus on value and refreshing its menu. Since then, they've reported sales declines in January, February and April 2013.
McDonald's is facing battles on different fronts. It's fighting for price-conscious customers, but also trying to cater to those who want healthier, fresher choices. In response, it has been rolling out menu changes that aim to attract different customers.
Although prices vary in different markets, the menu items can range from $1 for a grilled onion cheddar burger to $7.79 for a grilled chicken sandwich with a drink and fries.
McDonald's is focused on selling favourites such as French fries, burgers and chicken McNuggets, and will also roll out new foods.
Other U.S. restaurant chains are ramping up new menu item introductions, too. Wendy's Co. is selling flatbread chicken sandwiches, while Burger King Worldwide Inc. last month rolled out a summer menu that includes a boneless rib sandwich, frozen lemonade and sweet-potato fries.
McDonald's second-quarter results are expected around July 22, 2013. The franchise operates more than 34,500 outlets worldwide, in over 100 countries and for more than 69 million customers.
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