Mecel AB

Mecel provide software solutions for new Audi Infotainment System

Press release   •   Nov 04, 2010 20:17 GMT

Mecel AB, a Swedish system and software house, is proud to announce that it has deliveredinnovative software that enables the recently released Infotainment system in both the Audi A1 and the Audi A6 series.

Mecel has worked closely with Audi and tier1 infotainment system supplier Delphi to develop
a set of high-performance media and connectivity software features, including fast music search and playback on both CDs, SD Cards, USB memory sticks and other connected devices such as iPods/iPhones.

“Audi is a very competent customer with high expectations of its suppliers. They have tough requirements on both development timing and quality levels,” says Kent Eric Lång, Managing Director at Mecel.

“Advanced technology is at the very heart of Audi. Mecel was chosen for its technical competence and commitment to delivering state-of-the-art on-board technology.” Mr Alfons Pfaller, Audi manager, is satisfied with project execution and the delivered result.

“Mecel has shown that with good software architects engaged in the early design phase, very
good performance can be achieved and also many potential problems and costly delays can
be avoided.”

Thanks to our flexible development process, we have had a very good working relationship with Audi experts and, in many cases, have worked together to optimise the software design and deliver it in a timely manner at the high quality levels,” Kent Eric Lång continued.

The Audi A1 and A6 series, released Q3 2010, have advanced technologies on board and theinfotainment system sets new standards in the segment. Mecel provided software for the AudiMulti Media Interface, or MMI®, a system that distills the latest communication, entertainment and connectivity features in an easy-to-use interface.

About AUDI
The Audi Group – with the two brands Audi and Lamborghini – is one of the world’s most successful car manufacturers in the premium segment. The essence of the brand, “Vorsprung durch Technik”, embodies the Company’s pledge to satisfy the high expectations of its customers in every respect and in so doing, focuses on the sustainability of its technological solutions. Audi Group is headquartered in Ingolstadt in Germany, and has been a wholly owned subsidiary of the Volkswagen Group since 1964. During 2009, Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand.

Press contact:
Kent Eric Lång
Managing Director, Engineering
+46 (0)31-720 45 20

At the forefront of automotive technology
Mecel is a systems and software development company with more than 25 years of experience in developing solutions for the automotive industry. We specialize in in-car communication technologies, user interface development and consumer device interaction. Our products and solutions are designed to make driving a comfortable, media-rich experience. Not only do they increase usability and user comfort, for manufacturers they reduce software development time, reduce costs and improve time to market. In a world that only spins faster you get a competitive edge by introducing new technology faster in a dependable and cost-effective way.

As engineering consultants, we are pioneering state-of-the-art technology to produce innovative and efficient solutions.