MediaCom Canada named Agency of the Year 2011

Press Release   •   Nov 16, 2011 14:27 GMT

MediaCom has been named Agency of the Year 2011 by Strategy Magazine. The agency was given the honour in recognition of an incredible year that has seen it add major advertisers such as Yum, Weight Watchers, Mobilicity and Mars/Wrigley to an already impressive roster of clients.

The award highlights the success of MediaCom’s drive to ensure that all its work has embraced consumer centric, integrated ways of thinking and the central place it has assigned to its market-leading content and campaign analysis skills.

At the heart of its progress in 2011 has been the appointment of key leadership team members, Director of Business Science Kevin Keane and Head of Strategy and Innovation Matt Di Paola who have worked together to ensure the agency is focused firmly on helping clients meet their growth targets.

At the same time, the agency has also expanded its MediaCom Beyond Advertising Division to create and develop content that can be deeply integrated into editorial environments by broadcasters and publishers alike and deliver stronger business results for clients.

Earlier this month the agency also increased the investment behind its global philosophy of “People First, Better Results” with the appointment of Theresa O’Connell as head of HR and talent.

Jamie Edwards, CEO said of the award “This award is recognition for all the hard work each and every member of staff has put in over the past 12 months. I am immensely proud of this achievement and the staff that made it possible”.

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