Rodenstock UK Ltd

Mercedes-Benz Style Eyewear Collection Autumn/Winter 2015

Press Release   •   Aug 12, 2015 11:16 BST

Progressive design and flawless functionality are the hallmarks of the 2015 autumn/winter collection designed by Mercedes-Benz Style and Eyewear specialist Rodenstock.

Incorporating newly developed materials, colours and shapes, the five styles of sunglasses and prescription frames take the Mercedes-Benz Style philosophy of sensual purity to the next level. The entire collection is defined by uncompromising quality and contemporary materials crafted to perfection. The focus of the collection is on a style-defining combination of materials and shapes.

Mercedes-Benz Style is also introducing wood-effect eyewear as a special feature in this new collection. The designs perfectly combine wood-acetate rims with sides made of lightweight, high-grade stainless steel. An inspired design: the spectacle frames offer the longevity of an acetate frame, as neither moisture nor extreme temperatures can damage them.

The additional sunglasses in the range are also manufactured using an innovative combination of materials. They bring together a clean metal look with ultralight high-grade polyamide, which further highlights the modern luxury of Mercedes-Benz Style.

The new eyewear range will be available from selected opticians in September with RRP’s from £135.

Mercedes-Benz Style: design beyond the automobile.

Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes-Benz's unmistakable, progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life. These products are all characterised by uncompromising quality, exclusive materials and the very finest craftsmanship. An overview of the products of the Mercedes-Benz Style can be found at http://www.mercedes-benz.com/en/mercedes-benz/design/mercedes-benz-style/

About Rodenstock

Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacle frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,300 and is represented in more than 80 countries with sales subsidiaries and distribution partners.

Rodenstock maintains production sites at a total of 14 locations in 12 countries, including Kent UK.

Rodenstock is a licensed partner for Porsche Design, Mercedes-Benz Style, Claudia Schiffer, Jil Sander and Wimbledon Eyewear.