Metal packaging market driven by positive macroeconomic trends

Press Release   •   Jul 17, 2013 12:01 BST

The metal packaging market has been forecast to hit a value of US$152 billion by 2018, driven by positive macroeconomic, demographic, and lifestyle trends, particularly in Asia-Pacific and Latin America.

Various consumer-trends are driving metal packaging demand. The increasingly busy lifestyles of modern consumers and rapidly aging societies are magnifying the demand for convenient and long-lasting food packaging. Increased awareness of the health and nutritional benefits of freshly packaged food as well as nutrient-retaining qualities of metal packaging are driving demand.

Metal has been used as a packaging material for the storage and preservation of perishable products since time immemorial due to the qualities of metal packaging, including versatility, high functionality, inertness and non-permeability. In the consumer markets, packaging is a powerful tool for brand enhancement and product differentiation.

The food and beverage industry represents the major end-use market for metal packaging, with a major portion of the demand dependent on beverage consumption.

Technological advancements that refine the production process, developments in raw materials, and innovative product and technology launches serve as vital growth stimulants for metal packaging. Growing health, safety, and environmental awareness places major emphasis on the design of new packages as well as the materials used.

Steel and aluminum packaging are prized for their strong barrier protection, and their ability to effectively preserve freshness and nutrient value of contents from degradation due to light, moisture, and air. Recycling is one of the key aspects that sets metal packaging a grade above other packaging materials, particularly polymer packaging, as steel and aluminium products are fully recyclable.

However, bioplastics with higher sustainability and recyclability are expected to emerge as a major contender for metal packaging.
Metal packaging manufacturers are locked in an intense battle with producers of alternate packaging materials, especially glass, paper, and polymer packaging.

The recent surge in raw material costs on top of skyrocketing power, fuel, water, wages, and transportation costs, poses a challenge to metal packaging manufacturers, especially against a backdrop of low consumption and weaker economic outlook in key markets such as the United States and Europe.

In addition, the global outcry against epoxy resin BPA (bisphenol A) that is used for lining the food-contact surface of metallic containers is creating challenges in the field of metal food packaging.

For more information on the metal packaging market, see the latest research: Metal Packaging Market Research

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