Mexico dietary supplements market: Mx$14.3 billion industry in 2012

Press Release   •   Jul 17, 2013 15:01 BST

The Mexico dietary supplements market was led by Herbalife Internacional de México in 2012, with a 29% value share. The company benefits from targeting a wide population base of low- and middle-income consumers, and by having a large number of individual distributors. Ranked in a distant second in 2012 were Farmacias Similares with an 8% share and Boehringer Ingelheim Promeco with 6%.

The current value growth of 15% in 2012 was higher than the growth in previous years of the review period, due to the sales increase of the leaders in this category: Herbalife de México, Farmacias Similares and Boehringer Ingelheim Promeco.

Demographic factors such as the ageing population and the prevalence amongst the Mexican population of health problems such as diabetes or osteoporosis will continue to drive the growth of vitamins and dietary supplements, and also innovation in terms of products which meet specific nutritional needs.

For more information on the Mexico dietary supplements market, please click here: Mexico dietary supplements market issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.