Alcon Laboratorios maintained its leading position in the Mexico eye care market in 2012, with a 34% value share thanks to its main brand Solutina, which remained the leading brand with a 19% share. Allergan saw the highest growth rate in value terms in 2012, with a 7% increase. Its brand Refresh Tears (eye lubricant drops) held a 7% value share.
Standard eye care continued to account for a larger share of overall sales in 2012, representing 65% of value sales. An increase in the older population, combined with growth in eye dryness across the population due to increased time using computers, supported demand.
Consumer demand for allergy eye care and standard eye care products is expected to continue to be similar over the forecast period, with a constant value CAGR of 3%, which is higher than the CAGR in the review period, which was negligible. This growth rate was driven, as previously explained, by the ageing population, the computer lifestyle and pollution, but also by company activity, such as Novartis Farmaceútica with Alcon products or Genomma Lab with the Devlyn brand.
For more information on the Mexico eye care market, please click here: Mexico eye care market
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